For the purpose of this Privacy Policy, "Personal Data" means any information to an identified or identifiable natural person (or household as applicable). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Personal Data also includes any equivalent definition in the Applicable Law.